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Value Added Reseller (VAR)

With so much uncertainty in today's telecommunications marketplace, many significant issues are challenging channel partner organizations. These include:

Carrier channel programs and compensation are being revamped or eliminated
Customers require more advanced, technical networking services
Competition for coveted, high-profit customers is becoming more intense
Billing integrity and customer service are higher customer priorities

Customer base and account relationships are the lifeblood to any channel partner's continued success. Nimbleness and flexibility are essential to satisfying customer needs. The Valued Added Reseller Partner (VAR) level addresses these issues directly. Most WCS VAR Partners are mature partner organizations with strong customer relationships. They wish to derive more revenues from their customers while gaining additional flexibilities not available to typical channel partners. By making a financial commitment to WCS, VAR Partners have full control over the management of profit margins at both customer and product-specific levels.

Some VAR benefits include:

Volume -based “buy rates” at true wholesale prices on all WCS products
Ability to establish multiple customized customer rate tables
Wide range of billing and customer management tools
Optional co-branding capability on paper invoices and e-billing
Sales support commitment from WCS management (joint sales effort)
Complex customer technical sales and post-sale support
Ability to upgrade customer base to Virtual Telco Partner level at any time
Unified , single remittance ABACUS billing of over 80 carriers & 130 services

VAR Partners can typically achieve double or triple the revenue compensation on identically priced, like-carrier services via WCS' buy- vs -sell rate approach. WCS puts the VAR Partner in full control of the price that goes on the customer's invoice for every service and feature.

Successful channel partners market a wide range of communications services to their clients to secure all possible revenue opportunities. Unified billing and real-time price negotiation are essential to earning the maximum revenue in each client account. With WCS, the VAR Partner is well positioned to succeed in today's competitive telecom marketplace.

Value Added Reseller (VAR) Requirements

Requirements

Benefits

Minimums

Compensation

• Meet requirements as outlined in WCS Value-Added Reseller Agreement

• Any consultant, integrator, equipment supplier, representative that want to gain revenue by brokering WCS products to commercial revenue opportunities

• Works well with WCS-assigned point of contact to be a part of the sale process with their Referral Client

• Completes VAR Training Program

• Perform majority of pre-sales marketing efforts and assume day-to-day sales functions within Client accounts

• Assume limited bad debt liability on all services marketed

• Manages profit and loss via rate table

• Optional Customer Services

• Access to WCS line of products and services increase sales opportunities

• Training by industry experienced professionals

• Receives aggressive revenue compensation on a wide variety of services and carriers

• Eligible to obtain support and resources from WCS management

• Use of WCS logo and service marks with permission

• Comprehensive local and long distance program

• Level of participation during sales process determined by Referral Partner

• Nothing to purchase and no ongoing support required

• Must meet the annual revenue thresholds as outlined in Referral Partner

• Up-front bonuses based on WCS contract value

• Ongoing residuals based on WCS billed revenue each month